Privacy Policy

At Merovow, available at our platform and owned by Yinglun International Trade (Guangzhou) Co., Ltd., we respect your privacy and are deeply committed to protecting your personal data. This Privacy Policy describes how we collect, use, disclose, and safeguard your information when you visit our website, make a purchase, or interact with our official brand channels (including our YouTube channel, Pinterest, and social media platforms).

By using our website and services, you agree to the collection and use of information in accordance with this policy.

1. Introduction and Data Controller

This Privacy Policy applies to all personal data collected through your interactions with Merovow. For the purposes of global data protection laws (including the General Data Protection Regulation - GDPR), Yinglun International Trade (Guangzhou) Co., Ltd., located at Room 104, Building 14, No. 225 Xichong Main Street, Shiqiao Street, Panyu District, Guangzhou City, Guangdong Province, 511400, China, is the official Data Controller of your personal information.

2. Personal Information We Collect Directly from You

We collect personal information that you voluntarily provide to us when you express an interest in obtaining information about us or our products, when you participate in activities on the website, or when you contact us directly. This information may include:

  • Identity Data: First name, last name, and username.

  • Contact Data: Billing address, shipping address, email address, and phone number.

  • Customization Data: Sketches, photos, logos, texts, academy crests, and pet silhouettes provided by you for custom jewelry production.

3. Information Collected Automatically (Cookies and Tracking)

When you access or browse our website, our servers automatically log certain data sent by your web browser or device. This includes:

  • Technical Data: Internet Protocol (IP) address, browser type and version, time zone setting (GMT+8), browser plug-in types, operating system, and platform.

  • Usage Data: Information about how you navigate our website, product pages viewed, length of visit, and patterns of entry/exit.

4. How We Use Your Personal Data

We process your personal information for purposes based on legitimate business interests, the fulfillment of our contract with you, compliance with our legal obligations, and/or your consent. Specifically, we use your data to:

  • Process, manage, craft, and fulfill your custom jewelry orders.

  • Manage payments, fees, and charges through our secure payment gateways.

  • Provide customer support and respond to inquiries sent to service@merovow.com.

  • Deliver targeted marketing materials, advertisements, and promotional updates.

  • Prevent fraudulent activities and maintain the security of our platform.

5. Legal Basis for Processing (EEA and UK Users)

If you are located in the European Economic Area (EEA) or the United Kingdom (UK), our legal basis for collecting and using your personal data depends on the specific context. We will process your data only when:

  • We need to perform a contract with you (e.g., manufacturing and shipping your ring).

  • The processing is in our legitimate business interests and does not override your rights.

  • We have your explicit consent to do so.

  • We have a legal obligation to collect personal data from you.

6. Sharing and Disclosure of Your Personal Information

We do not sell, rent, or trade your personal data. We only share your information with trusted third-party service providers who assist us in operating our business and fulfilling transactions, including:

  • E-Commerce Platform Providers: Shopify, which powers our store's infrastructure.

  • Payment Processors: Such as PayPal, Stripe, or credit card networks to securely process payments.

  • Logistics and Shipping Carriers: International couriers (such as DHL, FedEx, UPS, or EMS) to safely deliver your package to your doorstep.

  • Production Facilities: Our specialized jewelry manufacturing partners who require custom ring specifications to fulfill your order.

7. International Data Transfers

Our operational headquarters are located in Guangzhou, China. Personal information we collect may be transferred to, stored, and processed in countries outside your country of residence, including China and the United States, where our cloud servers and third-party infrastructure operate. We utilize appropriate standard contractual clauses approved by regulatory bodies to guarantee that your data receives an equivalent level of protection regardless of where it is processed.

8. Data Retention and Storage

We will only retain your personal data for as long as necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements. When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymize it in our databases.

9. Data Security Measures

We have implemented appropriate technical and organizational security measures designed to protect the security of any personal information we process. All transaction entries are encrypted using Secure Socket Layer (SSL) technology. However, please remember that no electronic transmission over the Internet or information storage technology can be guaranteed 100% secure.

10. Your Privacy Rights Under GDPR (European Users)

If you are a resident of the European Union or European Economic Area, you hold specific rights under the GDPR regarding your personal data:

  • The Right of Access: You can request copies of your personal data.

  • The Right to Rectification: You can request that we correct inaccurate information.

  • The Right to Erasure: You can request that we erase your personal data under certain conditions.

  • The Right to Restrict Processing: You can object to or limit the processing of your data.

  • The Right to Data Portability: You can request the transfer of your data to another organization.

11. Your Privacy Rights Under CCPA/CPRA (California Residents)

If you reside in California, you are granted specific rights regarding access to your personal information under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA):

  • The right to know what personal information we collect, use, disclose, and sell.

  • The right to request the deletion of personal information collected from you.

  • The right to opt-out of the sale or sharing of your personal information.

  • The right to non-discrimination for exercising your privacy rights.

12. Use of Cookies and Web Beacons

Our website uses cookies, tracking pixels, and web beacons to enhance user experience, analyze site traffic, and optimize our marketing campaigns. You can choose to set your web browser to refuse cookies or to alert you when cookies are being sent. However, please note that some parts of the site may not function properly if cookies are disabled.

13. Third-Party Links and Services

Our website or communications may contain links to third-party websites, applications, or services (such as YouTube, Pinterest, or Instagram) that are not operated by us. This Privacy Policy does not apply to those third-party platforms. We highly advise you to review the privacy policies of any third-party sites you choose to visit.

14. Children’s Privacy Protection

Our website and products are not targeted to, or intended for use by, individuals under the age of 18 (or the legal age of majority in your jurisdiction). We do not knowingly collect personal identifiable information from children. If we become aware that a child under 18 has provided us with personal data, we will take immediate steps to delete such information from our servers.

15. Opting Out of Marketing Communications

You can unsubscribe from our marketing and promotional email communications at any time by clicking the "Unsubscribe" link located at the bottom of the emails we send, or by contacting us directly at service@merovow.com. Once requested, you will be removed from our promotional mailing lists, though we will still send you transaction-related emails necessary for your custom order fulfillment.

16. Automated Decision-Making and Profiling

We do not engage in automated decision-making or behavioral profiling that produces legal or significantly binding effects on our consumers. Third-party advertising networks (like Google and Meta) may use tracking data to display personalized ads based on your browsing behavior, subject to your browser preference settings.

17. Behavioral and Targeted Advertising

We use your personal information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (NAI) educational page. You can opt-out of targeted advertising directly through Google Ads, Facebook Ads, or Bing Ads setting.

18. "Do Not Track" Signals Policy

Please note that because there is no consistent industry understanding of how to respond to "Do Not Track" (DNT) signals, we do not alter our website’s data collection and usage practices when we detect a Do Not Track signal from your web browser.

19. Business Mergers, Asset Transfers, or Acquisitions

If Yinglun International Trade (Guangzhou) Co., Ltd. or the Merovow brand undergoes a business transition, such as a merger, acquisition by another company, or sale of all or a portion of its assets, your personal information may be among the assets transferred. You acknowledge that such transfers may occur and are permitted under this policy.

20. Changes and Updates to This Privacy Policy

We reserve the right to modify, update, or alter this Privacy Policy at any time to reflect changes in our operational, legal, or regulatory practices. Any changes will be posted immediately on this page with an updated "Last Updated" date at the top. We encourage you to review this policy periodically to stay informed.

21. Contacting Our Data Privacy Officer

If you have any questions, comments, concerns, or complaints regarding this Privacy Policy, or if you wish to exercise any of your legal privacy rights, please contact our Data Privacy Team at:

Customer Support Email: service@merovow.com

Phone Number: +86 18926222636

Business Hours(US & China):

Beijing Time (CST): Mon - Fri, 9:00 AM - 6:00 PM

US Eastern Time (EST/EDT): Mon - Fri, 9:00 PM - 6:00 AM

Response Time:
We strive to respond to all inquiries within 24 business hours. Response times may extend to 48 business hours during weekends, public holidays, or periods of high inquiry volume.

Official Company Name: Yinglun International Trade (Guangzhou) Co., Ltd.

Physical Address: Room 104, Building 14, No. 225 Xichong Main Street, Shiqiao Street, Panyu District, Guangzhou City, Guangdong Province, 511400, China